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This also means that the upscaling with the LG does a great job as well. It is a little on the expensive side, however. Equally, when it comes to wall mounting, the design means the B7 won't sit as flush to the wall as Samsung's QLED, despite the panel being thinner; it's worth noting that gets around this problem by packing the brains into the accompanying soundbar, which we suspect will become more of a future trend.
LG engineers opted for the latter, and as you can see from the following charts, the OLED55B7V undertracked the ST. Films, for example, typically run an APL Average Picture Level of below ten percent especially when the top and bottom social letterbox bars are taken into account. Super connected and engaging to live with, along with a lovely quality remote, the Q7 is hugely bright and an accomplished performer with HDR, in a quality design. Pocket-lint In the LG B7, Dolby Atmos is supported through the lg oled 55b7 speakers, but it's a virtualised file and doesn't give you the sort of result you get from a soundbar with up-firing drivers or preferably a complete Atmos separates system. Raising the 'Dynamic Contrast' setting above 'Low' will make the EOTF brighter, which may be useful when watching HDR in a bright room. The colors are solo and the blacks are truly black.
The overall gray uniformity of the B7A is great. The C7 is even more similar to the than it is to the rest of the range. The B7A can still passthrough Atmos to an external receiver though.
LG OLED55B7V OLED HDR 4K Ultra HD Smart TV, with Freeview Play, Dolby Atmos, Picture-On-Metal Design & Crescent Stand, Silver - LG knocks it out of the park in terms of its gaming performance too.
The main differences are the styling and speakers. You can spend £8000 on an LG OLED if you like, but its picture will be no better than the £2500 OLED55C7V C7 for short we have on test here. The C7 is even more similar to the than it is to the rest of the range. The two are separated only by the pedestal stand and some other slight aesthetic details. Given the B7 also now available for £2500 has already received a five-star verdict, it seems obvious the C7 will too. Opinions are divided among the What Hi-Fi? In this regard, at least, having the least capable audio system can be seen as an advantage. All told, this is a neat, clean and stylish set that will make you the envy of any visitor. As with the last couple of generations of LG TVs, cartoon character Bean Bird is present to take you through one of the most welcoming and simple first-time set-up processes around. You should start by switching from the Eco mode to Standard and turning off Energy Saving. Extra efficiency is all well and good, but as with most TVs these modes hamper picture quality significantly. We also recommend dropping the Contrast setting by a few points to release more detail in whites, then dialling Dynamic Contrast up to Medium to add an extra layer of punch. Have a play with the TruMotion settings, too. Even a small amount of de-judder and de-blur can occasionally add artefacts to fast, complex motion, and the best way to know what works for you is to experiment with the modes. Once your Standard picture mode is perfectly calibrated, copy the settings to all of the TVs inputs, so all of your sources benefit from your tweaks. People who watch movies in a dark room might want to make the same tweaks to Cinema, too. Marco Polo may not be the finest programme available for streaming. But it is one of the finest-looking, and its combination of dark rooms, open flames and intricate clothing makes it a stern test for any TV. But contrast is about more than peak brightness, and for us OLED is the clear winner here. The Sony has the edge when it comes to detail and sharpness, too, but the LG C7 is no slouch - scenery being crisply, solidly defined, and skin blemishes and clothing fabrics realistically rendered. MORE: Contrast remains the stand-out element, but for detail, definition and colour the LG continues to strike a near-perfect balance between being thrilling to watch and entirely realistic. Motion is superb throughout, too — it may lack the sort of Goldilocks processing settings the Sony KD-55A1 has, but the panel is fast enough for natural, smooth motion even with TruMotion switched off entirely. Only another LG OLED can match the C7 in this regard. For gaming, the LG is also hard to beat, thanks to input lag of just 21. HDR titles such as look especially stunning on this set. In fact, forget the Atmos thing altogether. MORE: WebOS now in its 3. In short, it gets you to the content you want quicker and with more panache than almost any rival. Dedicated Netflix and Amazon buttons are becoming par for the course, but LG goes one step further by adding the ability to create shortcuts to favourite sources and apps via long-presses of the number buttons. MORE: LG says this C7 performs exactly like the B7, and we agree. We experience almost no differences in the picture quality, and those we do notice a very slightly warmer image on the B7 are ever so slight. So if the C7 is the same as the B7, it gets the same score — a full five stars. Which of the two you choose should come down to which you think looks prettier, and where you prefer to shop. But the C7 also has the same problem as the B7. That problem is the Sony A1, which builds on the raw materials provided by LG the Sony KD-55A1 uses an LG OLED panel with software that makes it even punchier and insightful. When we reviewed the B7, we said the Sony was worth the extra £500, but if the gap widened the LG could become the 2017 OLED of choice. Both the B7 and C7 have been discounted since that review, but then so has the Sony. So - for the time being - our advice stands.